If you’re a car dealer, you know that there’s no better way to attract customers than through the internet. The problem is that there are so many websites out there competing for the attention of potential car buyers, that it can be hard to stand out from the crowd. If you want your dealership to be successful in the long term, then it’s essential to focus on SEO practices that will help your dealership get noticed in a short peroid, while also laying the groundwork for lasting success down the road.
In this article, we’ll discuss some things you can do right now to help improve your online presence and boost sales immediately. Then we’ll talk about long-term strategies that will help keep customers coming back.
Here are some activities that can help your dealership build an online presence and drive more traffic to the store:
Local SEO & optimization of Google business profiles
To improve your search engine optimization, you need to first set up a Google Business Profile. It will allow you to add more information about your business, including the address, phone number and photos.
Once a profile is set up, you can begin optimizing it by adding keywords and tags that describe your business. It will help people find your business when they search for those keywords or tags.
You should also make sure that your website is optimized for local SEO. This means using the correct location when publishing content on social media sites like Facebook or Twitter. It also means using local keywords in titles and descriptions of products or services offered on your website (e.g., “Car Dealer in City, CA”). This helps customers find businesses close to their location more quickly than searching by just the keyword alone.
Commercial keywords are words people use when looking for information about a product or service similar to yours. If someone types “Ford F-150” into Google, they’re probably not ready to buy a new car—they want more information about Fords in general so that they can decide whether or not one is right for them. You can use these keywords to optimize your website for people who are just getting started with their vehicle research.
Clean up and improve the website’s navigation
Your website’s navigation is a crucial element of the user experience. Visitors need to be able to find what they need on your website and get around quickly. If you do it right, it can also help boost your search engine rankings by directing users toward high-quality content relevant to their searches—making it easier for Google to understand what your site is about and show it in its top search results.
So doing it step-by-step is important. Here are a few steps you can take to ensure the navigation on your dealership’s website is optimized for search.
- Delete low-traffic pages from the navigation bar
- Keep your website’s top-level navigation simple
- Optimize your website for mobile users
- Remove paired pages
- Ensure that your website sub-navigation is concise
Link relevant pages together
The more links you have on your website, the more likely search engines will crawl through them all and index each page individually. To do this, link related pages together using anchor text with keywords.
For example, if you sell both new and used cars, it would be beneficial to connect those two pages with anchor text like “new cars” or “used cars.” This way, when someone searches for either keyword phrase on Google or Bing, they’ll see both pages listed in the top results.
Ensure you fix technical SEO errors
You’ll need to fix any broken links or incorrect codes on the website because they can cause issues including:
Craft a measurement approach that is meaningful to your dealership’s business metrics
There are many ways to measure your results:
Be cautious of Scare Tactics
If you don’t have an SEO plan, you’re at a huge disadvantage with marketing your dealership online. But don’t be fooled by companies who claim to have a “magical” SEO solution that will get you thousands of website visitors per month. These companies are just trying to get your money and leave you with nothing but frustration and disappointment.
Don’t waste your time or money on these companies—instead, invest in a proven plan to help you build a solid foundation for online success.
If you’re in the market for a new website or need to make an existing website more effective, there’s no better time than now to take advantage of T3 Marketing’s website audit. Our detailed report will help you understand the strengths and weaknesses of your current website and make recommendations for how to improve it.
T3 Marketing offers a real-world approach that focuses on building trust with your customers through relevant and valuable content, making them more likely to buy from you in the future. Get in touch with us, T3 Marketing, to discuss your website audit.