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6 Things To Check Before Launching Your Next Automotive Marketing Campaign

6 Things To Check Before Launching Your Next Automotive Marketing Campaign

Launching a new marketing campaign for your automotive dealership can be daunting. There are many factors to consider, from your target audience to your budget. With careful planning and execution, your campaign can be a success. Here are a few things to do as you plan your next automotive marketing campaign.

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Define Your Message

As any experienced automotive marketing professional knows, one of the most important things to do when launching a new campaign is to define your message. What are you trying to communicate with your advertising? What do you want your target audience to take away from your ads? Without a clear and concise message, your campaign will likely fall flat. 

Fortunately, you can take a few simple steps to ensure your message is on point. First, take some time to research your target audience. What are their needs and wants? What kind of language do they respond to? Once you understand who you're talking to, you can craft a message that will resonate.

Additionally, make sure your message is laser-focused. Don't try to accomplish too much with one ad; instead, focus on a single key benefit or selling point. Keeping your message clear and concise will give your campaign the best chance for success.

 

Define Your Channels

When you’re launching your next automotive marketing campaign, one of the first things you need to do is define your channels. Are you going to focus on online ads, direct mail, TV, or radio?

Once you’ve decided which channels you want to use, you need to develop a clear and concise message that speaks to your target audience. You also need to ensure that your message is consistent across all channels.

Otherwise your campaign can quickly become disjointed and ineffective if it’s not aligned across all channels. By planning and executing your campaign carefully, you can ensure that it reaches the right people and achieves the desired results.

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Gather Assets

When launching your next automotive marketing campaign, it's important to take inventory of your digital assets. This includes your website and any social media platforms or other online channels you may be using.

It's also important to consider any direct assets, such as print materials or television commercials. Once you have a good understanding of the available assets, you can start to develop a plan for how to use them best.

If you have a limited budget, you may need to focus on utilizing just one or two channels, but if you have a larger budget, you can afford to be more aggressive and create a more comprehensive campaign.

In either case, taking the time to assess your digital and direct assets will help ensure your campaign is as successful as possible.

Targeting Settings

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One of the things you'll want to check is your targeting settings in your Dealer Management System (DMS). By default, many DMSs will target trade-ins to entice customers to visit your dealership. However, this could be missing out on a large potential market of non-trade-in customers.

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Adjust your targeting settings to reach a wider audience with your marketing messages. In addition, take a look at your dealer group's standards and see if there are any adjustments you can make to ensure compliance.

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By taking these steps, you can be sure that your automotive marketing campaign is firing on all cylinders.

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Set The Dates

This may seem like a simple task, but there are actually a few things you'll need to keep in mind. First, you'll need to choose your campaign's start and end date. For example, if you're running a sales promotion, you'll want to ensure that your campaign doesn't start too early or too late. You'll also need to take into account any holidays that may fall during the time you’d like to run your campaign.

Finally, you'll want to ensure that your campaign doesn't conflict with any other significant promotions your dealership may be running. Additionally, this will allow you to monitor the results of your campaign so that you can gauge its effectiveness. Moreover, setting the dates will enable you to allocate your resources more strategically.

Optimizations

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One of the things you'll want to check is your targeting settings in your Dealer Management System (DMS). By default, many DMSs will target trade-ins to entice customers to visit your dealership. However, this could be missing out on a large potential market of non-trade-in customers.

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This will ensure that potential customers can find your site easily when they search for keywords related to your dealership or the vehicles you sell. Additionally, you should ensure that your dealer information is up-to-date and accurate on all major listing sites. This will help potential customers find you when they're searching for a specific dealer or a specific type of vehicle.

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Many dealerships use different processes and software to manage their inventory, and some of these systems may not be compatible with the campaign you're planning. Additionally, you'll want to ensure that any special offers or discount codes are correctly entered into the system so customers can take advantage of them. By checking with your dealerships beforehand, you can avoid any potential problems and ensure that your campaign runs smoothly.

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By following these tips, you can create a compelling and successful marketing campaign that will help promote your automotive dealership and generate sales.