Online reviews are critical. Revolutionary right? We understand that most dealers have been collecting digital reviews for almost a decade. However, we must ask what happens to the reviews after collecting them. Although many of our dealers have amassed hundreds, if not thousands, of positive reviews and ratings from consumers on external platforms, only a few feature the clients' reviews on their websites and digital advertisements. Nowadays, prospective customers are looking for assurances of your service's reliability, quality, and ease of use. There's no better way to provide them with that than with excellent reviews and ratings.
Employing your most influential supporters on your platforms makes sense if you want to increase credibility and convince customers to buy from you. Although most dealers argue that customers can easily find their ratings on DealerRater, Cars.com, Google, and Yelp, accumulating reviews on other platforms is just the first step. If you don't showcase the excellent recommendations yourself, you're wasting a golden chance to improve your organic marketing by gaining trust with more customers. Here are five simple strategies for making your satisfied customers' opinions heard in more places than online review platforms.
Here are the 5 ways you can amplify your dealership’s reviews
Build On Your Reputation
It would be best to showcase that your reputation is your most prized possession. Now that your rating system is rock solid, it's time to show off your stars on your website. We propose these tried-and-true methods to our customers since they provide excellent results with little investment of time and money - and we can handle the latter for you.
Make Your Satisfied Customers The Stars of Your Homepage
A website's homepage is often a company's initial point of contact with potential customers, so every phrase must entice visitors to make a purchase. At T3 Marketing, we have discovered that reviews are an excellent method to immediately get your website's first-time visitors interested and comfortable with you. A statement from a recent review and a link to read additional reviews, displayed prominently in a slider on the homepage, sends a strong message to potential customers about the kind of experience they can expect.
People will feel more at ease with your team and track record of success once they realize that you value their opinions and take pride in your years of expertise. Additionally, there are tools that T3 Marketing can install directly on your website that will automatically update your site's reviews, so visitors will always see the most recent testimonials. Displaying these most recent testimonials at each website visit is a great way to build credibility and confidence with your customers.
Increase The Impact of Your Advertisements by Using Promoters
When it comes to advertising, nothing surpasses the reviews of satisfied customers. A happy customer's word-of-mouth recommendation holds much more weight than any advertisement. As an alternative to tooting your own horn or providing an unbeatable deal, T3 Marketing proposes integrating reviews into your digital advertising initiatives. They are effective and cost nothing. Here are a few suggestions to help you get started.
Adding a site link to the review aggregation page on your website is another way to provide more context about your dealership's reputation in your paid search advertisements.
Allow T3 Marketing To Elevate Your Hard-Earned Reputation
Working together, we can accentuate your dealership's stellar reputation, which is your business's most significant asset. Contact us today to see what we can do to make your well-deserved reviews translate into bottom-line outcomes via one of the proven successful methods discussed above.